AUTHOR
Marcus Bramwell
Marketing Operations Lead
FlyingToastSocial ROI, attribution, and AI content governance
Marcus runs marketing operations at FlyingToast and treats social the way an analyst treats a funnel: data, benchmarks, and a healthy skepticism of vanity metrics. He writes about social ROI, attribution, and the governance and compliance questions that surface when AI starts producing brand content at volume.
2 articles published
Measuring social media ROI for B2B marketing teams
Likes do not pay the bills. A grounded approach to connecting social activity to pipeline, with the metrics that matter and the ones to stop reporting.
AI content governance for corporate marketing teams
AI can produce brand content at volume. Governance is what keeps that volume on brand, accurate, and defensible. A practical framework for marketing leaders.
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