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Free Brand Voice Analyzer
Paste your website. We read your homepage, describe how your business sounds, show the lines that prove it, and write three posts in that voice.
The free tool is taking a short break.
You can still see what FlyingToast writes from your website with a 14-day free trial. No card needed.
Get started for freeWhat this brand voice analyzer checks
One read of your homepage, four plain answers, and three sample posts written from them.
Voice traits
A few words that describe how your business sounds, such as plain-spoken, warm or technical.
The line behind each trait
Where we found one, the sentence from your homepage that the trait is based on, so you can check it.
Who you seem to be talking to
The audience your homepage is written for, in one or two sentences.
Topics you come back to
The subjects your site keeps returning to, which make natural material for posts.
Then it writes three sample posts in that voice for LinkedIn, Instagram or X.
Examples show a fictional business.
Why it reads your website instead of asking you to paste text
Most voice checkers ask you to paste a sample, and most of us pick our best paragraph. Your website is what customers actually read. Reading it shows the voice you publish, not the one you intend.
The paragraph you'd paste
Your best sentence, polished for the occasion.
The voice you intendBrand read-out
“Calm, clear books1 for people who'd rather be running their business2.”
Voice: Reassuring, never alarming
Audience: Owners, not accountants
That gap is useful to see. If the read surprises you, the fix is usually on your homepage, not in your head.
How to read your results
Voice
- 1Plain-spoken
- 2Reassuring
Topics
- 01Tax deadlines
- 02Monthly books
Lines that show it
“We'll tell you the number before it's due.”1
Start with the numbers
Each trait is numbered, and where we found a line on your homepage that shows it, the line is quoted and highlighted with the same number. Start there.
If a trait surprises you
If a trait surprises you, read its line. Either your site says something you didn't quite mean, or the analyzer leaned too hard on one sentence. Both are worth knowing.
Voice holds, tone passes
A voice trait is something that holds across the page, like "plain-spoken". A one-off tone, like the excitement of a launch banner, isn't your voice. If a trait only rests on one loud sentence, treat it with care.
Brand voice vs tone: the short version
Here is one fictional accounting firm, same voice, two tones.
- Voice
- Your stable personality.
- Tone
- How that personality adjusts to the moment and the platform.
"We'll prepare your quarterly estimates and send you the figure two weeks before each deadline."
"Tax deadline in two weeks? Deep breath. We'll send you the number. You carry on."
Both are plain-spoken and reassuring. That's the voice.
Good to know
When the analysis gets it wrong
It is only as good as your homepage copy. These are the usual reasons a read comes out vague or off, and what to do about each.
A thin or template homepage
If the page is mostly images or stock phrases, there is little voice to find, so the read will be general. Treat it as a hint to add a few specific sentences to your homepage.
Text that loads only with JavaScript
Some sites show their words only after scripts run, and some block automated visitors. When we cannot read enough, the tool says so rather than guessing.
A site written for several audiences
If one page speaks to buyers, partners and job seekers at once, the read blends them. Check the quoted lines to see which audience each trait came from.
Copy written for search engines
Keyword-heavy copy produces a keyword-heavy read. That is a useful signal in itself: it is how your site sounds to a customer, too.
From a one-off voice read to posts every week
FlyingToast builds a brand profile from your website plus documents you add, writes drafts for LinkedIn, Instagram, Facebook, X, Threads and Bluesky, and nothing publishes until you approve it. Autopilot is optional where available. Read more about brand voice, Brand Brain and pricing.
Frequently asked questions
Straight answers about what the free tool reads, what it writes and what it costs.
Is the brand voice analyzer really free?
Yes. You do not need an account or a card. Each visitor gets one free analysis a day, and looking at the same website again is free.
What does it read on my website?
Your public homepage only. It does not log in anywhere and cannot read pages behind a password.
How is this different from pasting my copy into ChatGPT?
You can do that, but you have to choose what to paste and write the instructions yourself. This tool reads your live homepage, quotes the line each voice trait is based on, and then writes three posts in that voice for the platform you pick, so you can check whether it got you right.
How accurate is it?
It is only as good as your homepage copy. If the page is thin, mostly images, or written for search engines rather than customers, the read will be vague. Check the quoted line behind each trait and treat the result as a starting point to edit, not a verdict.
Do you save my website or the results?
We store the website address, the result and a scrambled version of your IP address for up to 30 days, so repeat visits are fast and the tool cannot be abused. Results are never published. Your email is only stored if you ask us to email you the posts.
Can FlyingToast write posts in this voice every week?
Yes. In a 14-day free trial, with no card, FlyingToast builds a fuller brand profile from your website and the documents you add, and writes drafts for LinkedIn, Instagram, Facebook, X, Threads and Bluesky. You approve each post before it goes live.
What is the difference between brand voice and tone?
Brand voice is the consistent personality in everything you write, such as plain-spoken, warm or technical. Tone is how that voice adjusts to the moment: more formal in a proposal, lighter on Instagram. The analyzer describes your voice and the sample posts show it adapted to the platform you picked.
Voice analyzer
Keep that voice in every post
FlyingToast turns your website plus documents you add into a brand profile you can review and edit, then drafts posts in that voice. Nothing publishes until you approve it. 14-day free trial, no card required.
- 14-day free trial
- No card required
- You choose what publishes