The role

Why this role

FlyingToast needs a hands-on growth builder who can help turn a strong product into a repeatable go-to-market motion. This is not a big-company marketing leadership role. You will write, test, interview, ship, measure, and sell the story directly to the corporate teams that need on-brand social media without adding headcount.

What you'll do

Run practical growth experiments across founder-led outbound, LinkedIn, content, email, SEO, partnerships, and small paid tests
Interview prospects and customers to sharpen ICP, positioning, objections, and conversion paths
Write high-quality landing page copy, social posts, guides, launch materials, and case-study drafts
Own funnel instrumentation from first touch through trial signup and paid conversion
Support demos, follow-ups, and sales materials for early B2B opportunities
Turn winning experiments into repeatable playbooks without overbuilding the process too early

What we're looking for

4+ years in B2B SaaS growth, product marketing, demand generation, founder-led sales support, or a comparable operator role
Strong writing ability across short-form, long-form, sales enablement, and conversion copy
Comfort building lightweight funnels, dashboards, and attribution from incomplete early-stage data
Customer curiosity: you want to talk to buyers, understand objections, and refine the market from evidence
Hands-on execution style. You can create the asset, run the campaign, analyze the result, and adjust quickly.

Nice to have

Experience marketing AI/ML products to non-technical buyers
Network in legal, finance, or healthcare marketing circles
Experience with product-led growth motions alongside sales-assisted B2B deals
Basic design or no-code ability for landing page and campaign iteration

What success looks like

In your first 6 months...

We know which ICP segment responds best and why
Trial signups and qualified conversations are growing from measured channels
At least one acquisition motion is repeatable enough to keep investing in

About us

About FlyingToast

FlyingToast is an AI-powered social media platform for business teams. We help companies in law, finance, healthcare, consulting, and tech generate on-brand social content and manage it across supported social channels. We're early-stage and building quickly, so every role is close to the product, customers, and technical decisions.

How we work

Async-first, small distributed team across multiple time zones
High ownership, low meeting load
Modern tooling and a Laravel/Vue codebase that moves quickly
Short feedback loops with regular product reviews

Benefits & perks

Remote-firstWork from anywhere with a schedule that fits focused work
Flexible hoursAsync by default, with meetings only when they help
Real ownershipOwn meaningful projects from idea to shipped product
Learning supportBooks, courses, and tools when they help you do the job better
Work setupWe'll help you get the core equipment you need
Flexible time offTake time off with clear planning and handoffs

Our values

Ship fast, learn faster: We ship in small steps, learn from real usage, and keep momentum without lowering the bar.
Practical AI: AI is central to the product, but the standard is usefulness: reliable workflows, strong brand fit, and clear user control.
Quality over quantity: Our customers need work they can trust. We care about reliability, clarity, and details that make the product feel dependable.
Ownership, not tasks: You own outcomes, not task lists. We expect people to make decisions, explain tradeoffs, and improve the work around them.

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Position

Founding Growth Lead

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