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Founding Growth Lead

MarketingRemoteFull-time

Why this role

FlyingToast needs a hands-on growth builder who can help turn a strong product into a repeatable go-to-market motion. This is not a big-company marketing leadership role. You will write, test, interview, ship, measure, and sell the story directly to the corporate teams that need on-brand social media without adding headcount.

What you'll do

  • Run practical growth experiments across founder-led outbound, LinkedIn, content, email, SEO, partnerships, and small paid tests
  • Interview prospects and customers to sharpen ICP, positioning, objections, and conversion paths
  • Write high-quality landing page copy, social posts, guides, launch materials, and case-study drafts
  • Own funnel instrumentation from first touch through trial signup and paid conversion
  • Support demos, follow-ups, and sales materials for early B2B opportunities
  • Turn winning experiments into repeatable playbooks without overbuilding the process too early

What we're looking for

  • 4+ years in B2B SaaS growth, product marketing, demand generation, founder-led sales support, or a comparable operator role
  • Strong writing ability across short-form, long-form, sales enablement, and conversion copy
  • Comfort building lightweight funnels, dashboards, and attribution from incomplete early-stage data
  • Customer curiosity: you want to talk to buyers, understand objections, and refine the market from evidence
  • Hands-on execution style. You can create the asset, run the campaign, analyze the result, and adjust quickly.

Nice to have

  • Experience marketing AI/ML products to non-technical buyers
  • Network in legal, finance, or healthcare marketing circles
  • Experience with product-led growth motions alongside sales-assisted B2B deals
  • Basic design or no-code ability for landing page and campaign iteration

What success looks like

In your first 6 months...

  • We know which ICP segment responds best and why
  • Trial signups and qualified conversations are growing from measured channels
  • At least one acquisition motion is repeatable enough to keep investing in

Compensation

$120,000-$160,000/year

ABOUT US

About FlyingToast

FlyingToast is an AI-powered social media platform for business teams. We help companies in law, finance, healthcare, consulting, and tech generate on-brand social content and publish it across 12 platforms. We're early-stage and building quickly, so every role is close to the product, customers, and technical decisions.

BENEFITS

Benefits & perks

Remote-first

Work from anywhere with a schedule that fits focused work

Flexible hours

Async by default, with meetings only when they help

Real ownership

Own meaningful projects from idea to shipped product

Learning support

Books, courses, and tools when they help you do the job better

Work setup

We'll help you get the core equipment you need

Flexible time off

Take time off with clear planning and handoffs

VALUES

Our values

Ship fast, learn faster

We ship in small steps, learn from real usage, and keep momentum without lowering the bar.

Practical AI

AI is central to the product, but the standard is usefulness: reliable workflows, strong brand fit, and clear user control.

Quality over quantity

Our customers need work they can trust. We care about reliability, clarity, and details that make the product feel dependable.

Ownership, not tasks

You own outcomes, not task lists. We expect people to make decisions, explain tradeoffs, and improve the work around them.

CULTURE

How we work

  • Async-first, small distributed team across multiple time zones
  • High ownership, low meeting load
  • Modern tooling and a Laravel/Vue codebase that moves quickly
  • Short feedback loops with regular product reviews

APPLY

Apply for this role

Founding Growth Lead

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12Platforms
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BrandVoice guardrails

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