AUTHOR
Justin van Oel
Founder, FlyingToast
FlyingToastB2B social media strategy and AI content automation
Justin van Oel is the founder of FlyingToast, where he is building AI that learns how a brand sounds and runs its social media across every platform. He writes about B2B social media strategy, brand voice at scale, and what AI genuinely changes about marketing, from the perspective of someone building the tooling rather than commentating on it. He started FlyingToast after watching corporate teams drown in the manual work of staying consistent across a dozen channels.
3 articles published
How to Train AI on Your Brand Voice: A Corporate Marketer's Playbook
The core problem with AI brand voice training for social media is not the technology. It is the input. Most corporate marketing teams feed an AI their brand guidelines document
Why Personal LinkedIn Profiles Outperform Company Pages (And How to Capitalize on It)
The direct answer to the personal LinkedIn profile vs company page B2B debate: personal profiles consistently reach more people, generate more meaningful engagement, and build more trust than company pages,
The complete guide to B2B social media marketing
What it actually takes to build pipeline from B2B social: a strategic frame for channel selection, content layers, brand voice, automation, and measurement.
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